Apps to Take Awesome Social Media Photos With Your Phone

Who said you need an expensive dSLR, lighting kits and Photoshop subscriptions?! Whether you’re a social media amateur, or you’ve been in the game for a while, here are a few apps to make the best of your phone’s camera:

 

VSCO

More than just a photo editing app, VSCO has created a vibrant community of phone photographers. It first rose in popularity due to its ease of use and filter-centric user interface, making it simple for anyone to make an average photo exciting. With a selection of free filters, all you have to do is tap to apply them, and then share the photo to your social media. There’s also an in-app store which allows you to purchase additional filters if you wish. Looking for more advanced tools? Well you won’t be disappointed with almost 20 additional image adjustments, for example: exposure, contrast, saturation, temperature, tint, skin tone, fade and more.

The app is free (in app purchases available), and is available on both iOS and Android.

Winner: best for filters

 

Snapseed

Looking for plenty of editing features, and not a fan of VSCO? Try Google’s photo editing app Snapseed. This beautifully designed app allows you to make detailed adjustments, apply filters, and enhance faces through simple swipes up and down on the screen. Similar to VSCO, Snapseed allows you to adjust basic attributes such as brightness, contrast, saturation and temperature. However, the toolkit of Snapseed far extends that of VSCO, offering tools to alter the image’s ambiance, selective focus, colour/luminance curves, white balance and more. Almost a mini Photoshop; you can use the healing tool to remove and touchup impurities in images, utilise the powers of the brush tool to make selective edits to only certain areas of the photo, and create awesome artworks with the built-in double exposure tool. You can also adjust a person’s facial features including the angle their head is facing, the size of their pupils and the arch of their smile. Admittedly, no app comes close to the filters provided in VSCO, however Snapseed provides some pretty solid competition.

Winner: best for editing options

 

Over (only on iOS)

Wanting to add text and graphics to your images? Look no further if you’re an iOS user. With over 10,000 graphics, fonts and images, the opportunities are almost endless. The app boasts simplicity, and is designed to easily ad text and graphics over the top of your existing images. Whether you’re making a meme, an inspirational quote post, or just want to add some text to a post, Over will do just that! A pro subscription is available and can be paid monthly or yearly if you’re looking to unlock more features. Over isn’t just limited to social media posts, and can be used to create digital and print publications such as flyers and invites.

The app is free for iOS users. And Android (in some countries).

Winner: best for design templates

 

Studio Design

The cross-platform alternative to Over is Studio Design, a free app offering almost identical features. With a slightly smaller catalogue of predefined graphics, Studio Design offers thousands of templates ready to go. Studio Design strongly advocates a remix-style community, allowing users to adjust existing creations, easily swapping out images but retaining the designs.

If you’re an iOS user, try both Over and Studio Design to see which one suits your needs – they are very similar, and it ultimately comes down to personal choice.

 

Phonto

Phonto is another great alternative to Over and Studio Design, allowing users to add text on top of photos. Although you don’t have the option of over 10,000 predefined graphics, you do have a large selection of over 200 fonts to choose from. You also have a few advanced features such as installing custom fonts, changing letter/line spacing and adjusting colours. Perfect for keeping in line with your business’ branding. If you aren’t a fan of the cliché templates that the above too apps have to offer, then Phonto will give you the creative freedom to make adjustments without the unneeded extras of a template library and social/remixing platform.

The app is free for iOS and Android users.

 

PicLab

If you’re after an app that offers a little bit of everything, or you have a Windows Phone, PicLab is a great option. With filters and creative overlays, you get the toolkit of both VSCO/Snapseed and Over/Studio Design at your disposal. Whilst the template library on PicLab is significantly smaller and not as customisable, there are plenty to choose from and use. Unlike the other photo editing apps, PicLab also has a collage creator built in. Allowing you to arrange multiple photos into a social media friendly single image. PicLab will export its images with a watermark, unless you pay to remove it.

Winner: best all-rounder and best (only) for Windows phone

Which Social Media Platform Suits Your Business?

The social media game is no longer as simple as Facebook & Twitter. With technology constantly changing, users demanding greater connectedness and online businesses looking to evolve; we now face the issue: which social media platform (out of the many that there are) is right for me?

Whilst the list of social media platforms could go on forever, I want to keep it short and informative, outlining the pros and cons of the top 6 social media networks for businesses. I’m a fan of lists and tables, so here they are:

Facebook

Pros

  • Ability to reach a large audience – Facebook has over 1 billion users
  • Easy and effective tool for relationship building – customer interaction, brand loyalty
  • Easy measurability
  • Interactions often have a snowball effect (potential to go viral)
  • There’s a variety of paid marketing tools available
  • Different levels of targeting available
  • Increases website traffic

Cons

  • Difficult to identify ghost and fake users
  • Time requirements – potential high workload to maintain a Facebook page
  • High amounts of spam/irrelevant content
  • Ineffective for B2B – Facebook is designed primarily for socialisation
  • Little control over platform
  • Vastly varying conversion rates
  • Ad targeting has the potential to go to the wrong demographics

Tips

  • Add a CTA in your cover photo
  • Customise your Facebook page with apps, and organise the tabs to suit you
  • Promote both lead-gen and non-lead-gen content (healthy balance between advertising and socialising)
  • Monitor and respond to comments quickly
  • Promote the page (in both free and paid ways) to get more likes

 

YouTube

Pros

  • YouTube users are loyal, frequently visiting and spending time on the site
  • Customisable interactive content such as cards are available to complement the video
  • Very little content restriction, allowing free reign on ideas (keep in mind Copyright etc.)
  • Videos aren’t restricted in length
  • Sharing videos is easy for users
  • Affordable advertising through Google

Cons

  • Easy to lose viewers to the competition (suggested videos may show your competitors’ content)
  • Videos need to be marketed in order to be seen – organic growth is possible, but potentially difficult
  • Risk associated with posting content – it will either thrive or fail
  • The YouTube community is full of negative reviews and comments
  • Be warned – viewers may like the video, but not you or your value proposition
  • Lack of channel customisation
  • Targeting relies on accurate tags, which may be grouped with unrelated content
  • Users have short attention spans

Tips

  • Constantly upload new videos
  • Get interactive with viewers
  • Create effective titles
  • Utilise categories and tags
  • Include CTAs
  • YouTube is about content, don’t blatantly advertise or self-promote
  • Consider collaborations with other YouTubers

 

Twitter

Pros

  • It’s the second largest online social network
  • Events happen in real time – all content being posted as it happens
  • Paid advertising available
  • Affordable pricing structures
  • It’s easy to build your audience/follower base with the right posts
  • You have the potential to go viral
  • Twitter is a very open community, and promotes discussion (both positive and negative)

Cons

  • Network has stagnant growth, and continues to decline due to lack of understanding (eg. How do I use Twitter?)
  • Twitter is full of spam and bot automation
  • Occasionally, targeting may reach the wrong audience
  • There is so much content posted every minute, there’s a high likelihood of your content (paid or not) getting lost
  • Limited reporting features and tools
  • The network isn’t suited to all users (and therefore not all businesses)
  • Difficult ROI tracking

Tips

  • Keep it short and sweet
  • Use powerful visuals
  • Incorporate relevant hashtags (don’t use too many)
  • Ask questions and run polls
  • Retweet and reply to relevant Tweets
  • Avoid automation

 

Instagram

Pros

  • Simple, easy to use platform
  • Instagram is a relatively positive social network
  • Businesses are easily contactable with business profiles available (in settings)
  • Business profiles have access to insights and measurability reports
  • Paid solutions are available which include targeting options and visible/actionable CTAs
  • Instagram is a visual network – making it easy to build your brand identity and showcase products
  • It’s a fast growing platform
  • Location tagging and hashtags allow greater reach

Cons

  • Instagram algorithm means organic posts from businesses are likely to get lost
  • Large budgets may be needed to ensure your content is visible
  • Being a “business” on a photo sharing “social” network may not suit your business depending on your industry
  • Minimal room for additional content – captions don’t allow links and shouldn’t be too long
  • Sending people to specific locations can be difficult due to the inability to add links in captions
  • It’s easy for brands to forget purpose of Instagram (and get consumed by the social aspect of the app)

Tips

  • Show what you do in a creative way
  • Try Instagram Stories
  • Take followers behind the scenes
  • Incorporate relevant hashtags (don’t use too many)
  • Collaborate and mention/tag others
  • Build anticipation and offer exclusivity

 

Pinterest

Pros

  • Targeting – skewed towards females
  • All boards are public
  • Long half-life of pins
  • No need to leave comments to engage with others
  • It’s a visuals based network like Instagram – making it easy to engage with users
  • Allows for market research (upcoming trends)
  • Easy to drive traffic to external sites
  • High conversion rates
  • User base steadily growing

Cons

  • Target audience may be too specific
  • Copyright issues everywhere
  • Not business oriented
  • The original content has the potential to be lost after constant pinning
  • Difficult to automate
  • Requires a large amount of content to get noticed
  • No control over the path of your content – it may be used/pinned in ways that conflict the business

Tips

  • Content is more likely to be shared if it has more colours
  • Red images get more repins than blue images
  • Best image ratio is 2w x 3h
  • Brand images without faces receive 23% more repins
  • Don’t use it for self-promotion

 

LinkedIn

Pros

  • Isn’t overly cluttered – the network has specific purposes
  • Precise targeting – main user base is business professionals
  • Depending on the campaign/business, it may be the “perfect match”

Cons

  • Inactive community
  • There is spam throughout site, and there are plenty of… odd… individuals who use the site for different purposes
  • High advertising costs
  • Low click through rates

Tips

  • Plan your campaign carefully – ensure that this is the right audience
  • Keep profile up to date with as much relevant information as possible
  • Post updates and articles regularly

 

Social media services like Snapchat are also worth mentioning, but I’ll outline whether or not you should set up Snapchat for your business in a later post.

Have questions? Please leave a comment below, or contact me using the contact form.

 

How to Unleash the Power of Social Media Hashtags

If you haven’t already stumbled upon the handy trick of adding to hashtags to your social media posts, now’s your chance to potentially boost your page’s views, follows and clicks. Hashtags have become a part of modern language, with almost everyone understanding what they are and how to use them.
Here’s a quick resource on how to use them effectively on your business’ social media pages.

What do hashtags do?

Hashtags are essentially a form of categorisation, which allows social media users to search for content they are interested in. This makes discovering new and related content easy, and are an effective way for businesses to reach new customers.

What do they look like and how do I use them?

Hashtags turn select words into publicly searchable links. To start posting posts with your own hashtags, it’s as simple as adding the pound (#) sign in front of the word you would like to hashtag-ify.
In case you aren’t entirely sure what a hashtag should look like, here’s an example: #australia and #ilovecupcakes

These hashtags are clickable, and will take users to a page/screen which displays all publicly available posts with the same hashtags. See the example scenario below for more info on searching hashtags.

Who can see and search for hashtags?

As long as your social media page/account is public, anyone can find your content based on the hashtags you use.

How many hashtags can I use?

On Instagram, you are limited to 30 hashtags per post, and with Twitter, well you have 140 characters – so hashtag sparingly.
However, there is a hashtag etiquette on how and when to use hashtags, I’ll outline them below.

What are the do’s and don’ts of hashtagging?

The rules of hashtags are pretty much universal, and the following tips are almost considered gospel to many social media fanatics:

Do’s

• Research your hashtags – are they popular? Who uses them? Are they suitable to your business?
• Use short, concise and specific hashtags
• Use hashtags sparingly (3 to 5) for the best engagement
• Use hashtags that relate to the post
• Brand your hashtags eg. #companyname (but don’t go overboard)
• Use hashtags for competitions, live events and web events

Don’ts

• Use long hashtags which string multiple words together
• Fill your post with #lots #of #hashtags #like #this
• Use hashtags that aren’t related to the post, including posts like #followme #followback
• Use hashtags that have negative connotations/posts attached to them (eg. Sexually explicit photos)
• Use overly popular hashtags – your post will most likely get lost (eg. #love)
• Use hashtags that belong to other brands
• Use unknown acronyms

Examples

Scenario – how to search for posts with particular hashtags

Let’s say I’m looking for birthday cake ideas, and am really wanting some visual inspiration. All I’d have to do is open the Instagram app (for example), press the search tab, and search for #birthdaycakes. Now, I’m able to view all photos with the hashtag #birthdaycakes as long as the user accounts were public.
I could even be more specific, and search for something like #boysbirthdaycakes, depending on what hashtags people are using.

Example posts with hashtags

Take a look at this #adorable new #puppy

Did you know that #Facebook was #founded in 2007?

A great thanks to everyone who attended my birthday party! #sweet16 #birthdayparty #bffs

A few tips

• Some hashtags have multiple meanings, and may have NSFW (explicit) photos and posts attached to them.
• Hashtags aren’t just Instagram and Twitter related – many other social media networks use them! So if you see them appearing on different sites, you know hashtags are available to use.