Why Your Facebook Page’s Posts Aren’t Reaching People

So you’ve got a Facebook page, with a few hundred, or maybe even a few thousand likes, but you can’t understand why no one is interacting with your posts. You post frequently, you share your Facebook page with your friends & there’s a link to it on your website – but still, nothing.

 

What’s going on?

Well, Facebook has adjusted the way they show content in your news feed (again). The social media giant is frequently experimenting with what we see and what we don’t see, and unfortunately, business pages are often the ones to suffer. Whilst these changes have been gradual over the past few years, with the growing popularity of Facebook for Business, many page admins are complaining about their lack of organic reach.

Research conducted by Agora Pulse, shows that some industries may only have an organic reach of 7.58%, which is incredibly low. In 2012, Facebook stated that only 16% of fans see posts from a page. When you’re relying on Facebook for organic traffic, these statistics are a little concerning.

 

What’s their reasoning behind it?

According to Facebook, there are two main reasons.

  1. There’s just too much content on Facebook. With growing friendship circles, and increasing page likes – it’s impossible to show Facebook users everything. The competition is high, and if your content isn’t a strong competitor, then it most likely won’t even be shown in your fans’ feeds.
  2. Facebook actively curates posts. Building on the point above – not everything can be shown, so Facebook’s solution is filtering out the irrelevant and highlighting the relevant. With constantly evolving algorithms, users will be shown content that they’re most likely going to enjoy, favouring high quality posts. Everything else simply gets pushed to the bottom.

 

So is there any way of my content being shown?

Yes – and there are quite a few ways to make sure your page’s content is making its up into people’s newsfeeds.

  • Post at the right times
  • Test posting frequency
  • Publish videos
  • Get interactive
  • Set a budget (boost posts)

My advice? Boost your most important posts. Target who you want to see the posts and set a budget, whether it’s $20 or $100.

Creative Business Card Ideas

Ahh business cards. The age-old method of sharing contact information and business details after having a discussion with a total stranger. Whilst everything is going digital, many human interactions still remain physical (luckily) – and it’s often easier to trade a piece of paper than to awkwardly fumble on our phones trying to store the other person’s details. The only downsides of business cards is following up. If you have a boring business card, you run the risk of the person you gave the card to forgetting or discrediting your interaction.

I’ve compiled a list of cool and interesting business card ideas that might give you some inspiration for your next business card design:

 

Anthony Cole – Graphic designer

Is it a Swiss Army Knife, or is it a business card? Why not both?

Clever Interactive Swiss Army Knife Business Card For A Graphic Designer
Source: CardObserver

 

Don Ho – The creator of Notepad ++

Don Ho, the creator of popular text editor, Notepad ++ creatively designed his business card to represent the software he developed. Mimicking an XML document, his personal details are stored in between tags.

Don Ho (Notepad++ creator)'s business card
Source: Imgur

 

Sarah Green – English Teacher

Creative agency, ForthCreative designed Sarah’s interesting teabag business cards – playing on the fact that she was English and that the word “teacher” starts with “tea”. View more photos and read the full story about how the card came to be here.

Source: Flickr

 

Mati̬re Noire Studio РFashion label

Source: Behance

 

Schwimmer Pool Service – Pool Services

This is a business card with a purpose. Providing more than just a phone number, pool service clients can dip the card into their pool to determine whether or not their pH level is balanced. If not? Then flip it around and give the guys a call!

Schwimmer Pool Service Direct Ad - pH Business Card
Source: Ads of the World

 

Evergreen Dermatology – Dermatologists

It’s a cotton pad with a twist! Suiting for a dermatological company.

Unique Cotton Business Cards With Letterpress For A Dermatologist
Source: CardObserver

 

Powell Peralta – Skateboard company

Designed to resemble a skateboard, Jukeboxprint ingeniously created these wooden business cards.

Skateboard Business Card
Source: CardObserver