The Things About WordPress Plugins People Don’t Tell You – Insider Tips

WordPress is a powerful content management system, if used properly. Powering almost 30% of the internet (that’s over 15 million WordPress.org sites), the CMS is home to small personal websites, to large multinational business websites including TechCrunch, Sony Music and Mercedes Benz. Even artists like Beyonce and Katy Perry have their websites built on the platform. Not to mention the additional 76.5 million WordPress.com personal blogs that are currently active.

Despite its widespread popularity, there’s often a negative stigma attached to the open source platform. Developers have a love-hate relationship with the platform, praising it’s easy to use dashboard, customisability and quick setup process, but loathing the mess that CMS platforms often become. There are around 55,000 plugins available on the WordPress store, which allow you to expand your site functionality. Want to add an online store to your site? How about add an interactive calendar? Or would you like an email signup form? This is all achievable through plugins – many of which are free.

With so much expandability your site can do anything and everything! But be warned – with great power comes great responsibility. Whilst it’s great that you don’t need a developer to install these plugins and expand the functionality of your site – many people don’t understand the ins-and-outs of how to use plugins.

 

Is using too many plugins a bad thing?

Plugins are essentially additional blocks of code that run alongside your website to change how it behaves. So in short – no. You can have as many plugins as you want (theoretically), but you could run into a few issues when you start installing a lot of plugins. These issues might include:

  • Site speed/performance degradation – most plugins have a very little footprint, so you shouldn’t experience too many performance issues. However, if the plugins you install need to load a lot of additional files/link to external sites, your site loading times will increase. Depending on the nature of your plugin, it may require some server resources – whilst they may be minimal, if your site gets a lot of visitors, you may soon feel the effects.
  • Incompatibility – if you install multiple plugins that alter similar parts of your site, they may start to interfere with each other. The chances of this happening are rare – but check the description of the plugin before you download it, some plugins have known incompatibilities and simply won’t work. Also, check if the plugin you’re downloading has been tested with your version of WordPress – outdated plugins may also have issues running on newer versions of WordPress.
  • Style differences – plugins alter the way your site looks and behaves, and whilst that’s the goal of plugins – they may sometimes make some unintentional changes. Most plugins have their own look-and-feel, and may clash with your site’s existing templates and themes. They will be able to work – but they might look a bit odd/out of place at times. Be prepared to edit the PHP and CSS (code) files of your website if this is the case.

 

What do I need to be careful of when looking for plugins?

It’s hard to tell what a plugin will do without installing it first unfortunately. But there are a few things you can keep in mind when looking for/installing/using plugins:

  • Is it well documented? Before you download the plugin, check if it has – a detailed description explaining what the plugin does, screenshots, and installation instructions. Also have a look to see when it was last updated, and what the reviews have to say about the plugin.
  • Does the plugin offer support? Majority of plugins offer some form of support – but it’s worth checking before you commit to a plugin. Do a bit of research – if they’ve got a support forum, are people able to resolve their queries? Does the plugin have a dedicated website, with contact details? You might not need support straight away, but it’s nice to know in case you encounter a problem down the track.
  • Is it compatible with my version of WordPress? Will it work with my existing plugins? A reminder of what was discussed in the previous section of this article.
  • Is this plugin free, or will I need to pay for a Pro version? You can install any WordPress plugin for free – but keep in mind that a lot of them offer “Pro” or “Premium” versions which give you access to the full functionality of the plugin. Some are one-time fees, and other work off subscription models. If you’re running on a tight budget – choose your plugins wisely as the costs can add up quickly.
  • Most importantly – ask yourself, do I really need this plugin? Don’t install plugins just because you think they offer some “cool features”. Consider the purpose of your website, and what you want users to do. Will this plugin help you/your users achieve these goals? It’s also worth noting that some plugins offer multiple features, and you might already have a plugin installed that can handle what you’re looking for.
Make sure the plugin is compatible with your version of WordPress, has good reviews, and has an active support forum

Are there any plugins I should avoid?

To put it simply – avoid plugins that don’t meet the points listed above (lack of documentation, lack of support, not compatible, etc…). As a website designer, there is one type of plugin I recommend avoiding though, and that is drag-and-drop editors like:

  • Visual Composer
  • Divi Builder
  • WPBakery Page Builder
  • Elementor Page Builder
  • Live Composer

And the list goes on…

But they’re so easy to use! Why do you recommend we stray away from these site builders? Yes, whilst they are convenient, you sacrifice a lot of web design standards. Usually these site builders use their own version of HTML (code), which adds another layer to your website. The more advanced features you use with these site builders, the more additional code and resources your site has to unnecessarily load. They produce messy HTML and can become a nightmare to fix if you experience issues with the page layout. Drag and drop builders also encourage poor design standards, and you’ll find many sites that use tools like Visual Composer have no consistent theme or layout. You’re better off getting someone who knows how to write HTML & PHP for your website, rather than having someone who doesn’t understand how code works dragging and dropping elements on a page builder. Quick fixes often result in ongoing pains.

 

Are there some plugin essentials that I should have?

There are a few good plugins I think are a MUST for every WordPress site. They are:

  • Jetpack – built by the people who built WordPress, Jetpack adds awesome features that don’t come standard with your site. This includes – a Contact Form creator, social media integration, downtime monitoring, faster loading images (using a CDN), sitemaps, and a whole lot more! You won’t need all of the features, but it’s easy to turn on/off the ones you do and don’t want.
  • Google Analytics Dashboard for WP – this lightweight plugin offers two features. It adds the Google Analytics tracking code to your site (without you needing to edit your site code). And it shows your Google Analytics data on your WordPress dashboard – which is really handy! For quick stats, you don’t need to log into the Google Analytics site, you can do it straight from your dashboard. It’s worth noting that I personally trust Google’s Analytics more than Jetpack’s.
  • Smush Image Compression and Optimisation – most people forget to resize their images for web before they upload them, which means large images may take a while to load when someone visits your site. Smush automatically compresses every image you upload to your site, ensuring faster loading times for your users. The settings are quite customisable, however there are limitations in the free version. The paid version of this plugin is justifiable if your site is photo-heavy.
  • TinyMCE Advanced – the text editor that comes with WordPress is pretty awful to say the least. TinyMCE gives you additional formatting tools that makes entering content to your pages and posts a lot easier and more user friendly. The plugin also allows you to customise how the editor menus look.

A few more optional plugins (some are a bit more advanced):

  • Visual Form Builder – need to create complex forms on your site? Visual Form Builder is a powerful yet easy to use tool that has a lot of customisable features. You can use it for simple contact forms, to more complex entry forms/survey pages.
  • Custom Post Type UI – not for the faint hearted. Use this plugin if you want to get into some serious customisation. I won’t explain it in depth here, as you should understand how Post Types should work first (do a bit of research if you’re interested).
  • Advanced Custom Fields – also not for the faint hearted. This plugin is also for serious customisation, and you should learn how Shortcodes and PHP works before delving into custom fields (do a bit of research if you’re interested).
  • Advanced Page Manager – the page manager in WordPress is sufficient but can get clunky if you have a lot of subpages. If you want a more hierarchical view of how your pages are organised, a plugin like this will replace your “Pages” dashboard with something a little more intuitive. Whilst it’s not perfect, it helps beginners understand how their pages are structured.

 

So, there you have it! Some ins-and-outs about all things plugins! This isn’t a definitive guide, but it should help clear up some common misconceptions and concerns. If you have any questions, don’t hesitate to send me a message.

Why Your Facebook Page’s Posts Aren’t Reaching People

So you’ve got a Facebook page, with a few hundred, or maybe even a few thousand likes, but you can’t understand why no one is interacting with your posts. You post frequently, you share your Facebook page with your friends & there’s a link to it on your website – but still, nothing.

 

What’s going on?

Well, Facebook has adjusted the way they show content in your news feed (again). The social media giant is frequently experimenting with what we see and what we don’t see, and unfortunately, business pages are often the ones to suffer. Whilst these changes have been gradual over the past few years, with the growing popularity of Facebook for Business, many page admins are complaining about their lack of organic reach.

Research conducted by Agora Pulse, shows that some industries may only have an organic reach of 7.58%, which is incredibly low. In 2012, Facebook stated that only 16% of fans see posts from a page. When you’re relying on Facebook for organic traffic, these statistics are a little concerning.

 

What’s their reasoning behind it?

According to Facebook, there are two main reasons.

  1. There’s just too much content on Facebook. With growing friendship circles, and increasing page likes – it’s impossible to show Facebook users everything. The competition is high, and if your content isn’t a strong competitor, then it most likely won’t even be shown in your fans’ feeds.
  2. Facebook actively curates posts. Building on the point above – not everything can be shown, so Facebook’s solution is filtering out the irrelevant and highlighting the relevant. With constantly evolving algorithms, users will be shown content that they’re most likely going to enjoy, favouring high quality posts. Everything else simply gets pushed to the bottom.

 

So is there any way of my content being shown?

Yes – and there are quite a few ways to make sure your page’s content is making its up into people’s newsfeeds.

  • Post at the right times
  • Test posting frequency
  • Publish videos
  • Get interactive
  • Set a budget (boost posts)

My advice? Boost your most important posts. Target who you want to see the posts and set a budget, whether it’s $20 or $100.

Creative Business Card Ideas

Ahh business cards. The age-old method of sharing contact information and business details after having a discussion with a total stranger. Whilst everything is going digital, many human interactions still remain physical (luckily) – and it’s often easier to trade a piece of paper than to awkwardly fumble on our phones trying to store the other person’s details. The only downsides of business cards is following up. If you have a boring business card, you run the risk of the person you gave the card to forgetting or discrediting your interaction.

I’ve compiled a list of cool and interesting business card ideas that might give you some inspiration for your next business card design:

 

Anthony Cole – Graphic designer

Is it a Swiss Army Knife, or is it a business card? Why not both?

Clever Interactive Swiss Army Knife Business Card For A Graphic Designer
Source: CardObserver

 

Don Ho – The creator of Notepad ++

Don Ho, the creator of popular text editor, Notepad ++ creatively designed his business card to represent the software he developed. Mimicking an XML document, his personal details are stored in between tags.

Don Ho (Notepad++ creator)'s business card
Source: Imgur

 

Sarah Green – English Teacher

Creative agency, ForthCreative designed Sarah’s interesting teabag business cards – playing on the fact that she was English and that the word “teacher” starts with “tea”. View more photos and read the full story about how the card came to be here.

Source: Flickr

 

Matière Noire Studio – Fashion label

Source: Behance

 

Schwimmer Pool Service – Pool Services

This is a business card with a purpose. Providing more than just a phone number, pool service clients can dip the card into their pool to determine whether or not their pH level is balanced. If not? Then flip it around and give the guys a call!

Schwimmer Pool Service Direct Ad - pH Business Card
Source: Ads of the World

 

Evergreen Dermatology – Dermatologists

It’s a cotton pad with a twist! Suiting for a dermatological company.

Unique Cotton Business Cards With Letterpress For A Dermatologist
Source: CardObserver

 

Powell Peralta – Skateboard company

Designed to resemble a skateboard, Jukeboxprint ingeniously created these wooden business cards.

Skateboard Business Card
Source: CardObserver

Have You Got A Live Chat Widget On Your Website? Are You Using Facebook Messenger?

It’s 2017, and with the rapid evolution of technology and social media tools, it’s no surprise that services and features such as live chat widgets and chatbots are rising in popularity. With consumers expecting businesses to be available almost 24×7 and on a more human level, new social communication tools are now leading a new method of customer interaction.

Although emails, contact forms and ticket systems still have their place in many businesses (especially B2B), B2C companies are now embracing more instant forms of messaging. Whether it’s using the built-in feature of Facebook Messenger, or using a website widget, if you’re communicating with customers, you should be making the move towards instantaneous communication platforms.

Competition is fierce, and you don’t want to lose business simply because you didn’t respond in time.

The headings below will outline the benefits (and downfalls) of each platform:

 

Facebook Messenger

With over 1 billion people on Facebook, the social media platform is one of the easiest ways to reach and communicate with new and existing customers using its Pages feature. With a separate app (called Pages Manager), you can respond to messages sent directly to your Facebook page. There’s almost no setup required, as the messaging platform is a core feature of Facebook and Facebook pages.

Here are some reasons why your business should be using Facebook Messenger (via Facebook Pages Manager) to communicate with users:

  • No tools required – simply install the Facebook Pages Manager app on your mobile, or access the Page Manager from your desktop computer (via Facebook on your web browser)
  • “Everyone” has it – Facebook Messenger is a trusted platform that’s easy to use. Users will be able to communicate with you using a familiar interface – eliminating the trickiness of backwards and forwards emails, numerous phone calls or trying to schedule appointments.
  • Easy on mobile – Facebook Messenger is available (and optimised) for the mobile experience. You don’t need to worry about the technicalities, that’s Facebook’s speciality.
  • Automation – through third party platforms, you are able to automate or semi-automate the chat experience. Automatically sending messages, responding to enquiries or collecting data.
  • It’s social – people want to interact with people, not a faceless business, what better way to achieve this other than social media?

Now for the negatives. Admittedly there aren’t many, because seriously, what’s wrong with communicating using modern widely adopted technologies??

  • It requires manpower and effort –  depending on your business, you may need to hire one (or many) employees to man your social media page, handling enquiries as they come in. Because of this, it’s expensive and responding to customers is limited to the hours your employees are working. (Like many businesses nowadays anyway).
  • Automation platforms can be expensive – third party tools to automate the chat process often come at a price, and this needs to be evaluated from a business standpoint – what does it offer and is it worth it? Keeping in mind that automation is optional
  • Lack of customisation – unlike live chat widgets, emails or website forms, Facebook gives you almost no level of customisation for your messaging experience

 

 

Live Chat

Now onto live chat. Live chat widgets are commonly seen floating around the bottom left/right of a website (on both mobile and desktop), when clicked they bring up a window which resembles that of a Facebook Messenger conversation. Allowing website users to interact with your staff in real time whilst browsing your website. Here are the pros:

  • Branding and customisation – live chat software usually offers a great deal of customisation, allowing you to: pick a colour scheme, set logos and pop up images, choose when and where to display it on your site, and heaps more
  • Canned responses – often find yourself repeating the same information? Canned responses allow you to send predefined messages to users with the click of a button, speeding up the customer service process
  • Ability to capture information – live chat software allows you to have a pre-chat form, prompting users to enter certain data before initiating the chat. This allows you to store their phone, email (or whatever you like) for future reference, say for example you need to follow up on an enquiry
  • Reporting – important in any business environment, live chat software often allows you to monitor a variety of important stats, including: what page they entered on, how long they’ve been on the site, what browser/device they are using, and plenty more!
  • Screen sharing – some live chat apps even allow the user to share their screen with you, making it easy for you to guide them through a process on your website
  • File sharing – majority of live chat apps have a file sharing feature, making it easy to send photos, PDFs, Word Documents and more
  • Ticketing – unable to help the customer out through live chat? Live chat programs will allow you to assign a ticket to a particular user, making it easy to communicate with them once the chat session has ended
  • Categorisation – if you start to get inundated with large volumes of chat sessions, you can categorise them using tags. For example – if someone is asking about a particular product, you could tag it as the product name, and if someone had a general account enquiry, you could tag the chat with “account” (or similar). This makes reporting even easier – you’ll be able to see what users are using the live chat for, and tailor your web experience for them
  • Polls/feedback – once the chat ends, it’s always helpful to know whether or not the user appreciated the interaction. Different live chat apps have different setups, but usually you can gauge a user’s experience with a simple thumbs up/down poll at the end of a chat session
  • API integration – some live chat apps integrate with other services such as Salesforce and MailChimp. Others allow Zapier integration, which means importing/exporting data between almost any system is possible.

Wow! So many positives! There are a few cons you need to take into consideration though:

  • It requires manpower and effort –  depending on your business, you may need to hire one (or many) employees to man your live chat software, handling enquiries as they come in. Because of this, it’s expensive and responding to customers is limited to the hours your employees are working

 

Chatbot

Last, but not least, Chatbots. Gaining in popularity, Chatbots require little to human monitoring once the system has been set up. Here are the pros of using a Chatbot over Messenger or Live Chat:

  • 24/7 – computer code doesn’t sleep! You can answer enquiries on your website at any time of the day, any day of the year
  • Multiple chats – have multiple users wanting to contact you at the same time? No worries, many Chatbots can handle a few (even unlimited amounts of) enquiries simultaneously
  • Responses are instant – Chatbots respond using a database of predefines responses depending on their relevancy – because of this, they can reply to messages instantly
  • Cost efficient – depending on your needs, a Chatbot will almost always be cheaper to maintain than hiring a staff member to respond to enquiries
  • Potential to be fully automated – you basically don’t have to touch a single key on the keyboard, everything is handled by if-this-then-that pieces of code, and almost anything can be implemented depending on your Chatbot software

Whilst a “robot” may solve some of your problems, new issues often arise due to the lack of a human element, please consider that:

  • The software may need training – just like humans, a Chatbot needs to learn how to respond to questions, and a bit of initial effort may need to be put into setting up the system
  • Lacks a human touch and empathy – whilst you can make your predefined responses sound as friendly as possible, at the end of the day, they’re coming from a computer. Many consumers still want to interact with a human
  • Responses may not be specific enough – many website users turn to live chat widgets as a quick and easy way to get relevant information. If the Chatbot doesn’t understand what it’s being asked, it may send back a generic response that doesn’t help the user at all
  • User frustration – because of the points mentioned above, someone on your website may get annoyed and frustrated, a simple question for a human may prove difficult for a computer. Depending on how you implement a Chatbot, it may do more harm than good.

 

So which one is right for me?

Well it depends on your business, here are a few questions to get you thinking:

  • How do people currently contact my business – through social media, email or phone?
  • How many enquiries do I get and how frequently?
  • Do I usually respond with similar information, or is every enquiry unique?
  • What’s my budget?

 

Need help deciding?

Get in touch with me on social media, or click the Contact tab!

Apps to Take Awesome Social Media Photos With Your Phone

Who said you need an expensive dSLR, lighting kits and Photoshop subscriptions?! Whether you’re a social media amateur, or you’ve been in the game for a while, here are a few apps to make the best of your phone’s camera:

 

VSCO

More than just a photo editing app, VSCO has created a vibrant community of phone photographers. It first rose in popularity due to its ease of use and filter-centric user interface, making it simple for anyone to make an average photo exciting. With a selection of free filters, all you have to do is tap to apply them, and then share the photo to your social media. There’s also an in-app store which allows you to purchase additional filters if you wish. Looking for more advanced tools? Well you won’t be disappointed with almost 20 additional image adjustments, for example: exposure, contrast, saturation, temperature, tint, skin tone, fade and more.

The app is free (in app purchases available), and is available on both iOS and Android.

Winner: best for filters

 

Snapseed

Looking for plenty of editing features, and not a fan of VSCO? Try Google’s photo editing app Snapseed. This beautifully designed app allows you to make detailed adjustments, apply filters, and enhance faces through simple swipes up and down on the screen. Similar to VSCO, Snapseed allows you to adjust basic attributes such as brightness, contrast, saturation and temperature. However, the toolkit of Snapseed far extends that of VSCO, offering tools to alter the image’s ambiance, selective focus, colour/luminance curves, white balance and more. Almost a mini Photoshop; you can use the healing tool to remove and touchup impurities in images, utilise the powers of the brush tool to make selective edits to only certain areas of the photo, and create awesome artworks with the built-in double exposure tool. You can also adjust a person’s facial features including the angle their head is facing, the size of their pupils and the arch of their smile. Admittedly, no app comes close to the filters provided in VSCO, however Snapseed provides some pretty solid competition.

Winner: best for editing options

 

Over (only on iOS)

Wanting to add text and graphics to your images? Look no further if you’re an iOS user. With over 10,000 graphics, fonts and images, the opportunities are almost endless. The app boasts simplicity, and is designed to easily ad text and graphics over the top of your existing images. Whether you’re making a meme, an inspirational quote post, or just want to add some text to a post, Over will do just that! A pro subscription is available and can be paid monthly or yearly if you’re looking to unlock more features. Over isn’t just limited to social media posts, and can be used to create digital and print publications such as flyers and invites.

The app is free for iOS users. And Android (in some countries).

Winner: best for design templates

 

Studio Design

The cross-platform alternative to Over is Studio Design, a free app offering almost identical features. With a slightly smaller catalogue of predefined graphics, Studio Design offers thousands of templates ready to go. Studio Design strongly advocates a remix-style community, allowing users to adjust existing creations, easily swapping out images but retaining the designs.

If you’re an iOS user, try both Over and Studio Design to see which one suits your needs – they are very similar, and it ultimately comes down to personal choice.

 

Phonto

Phonto is another great alternative to Over and Studio Design, allowing users to add text on top of photos. Although you don’t have the option of over 10,000 predefined graphics, you do have a large selection of over 200 fonts to choose from. You also have a few advanced features such as installing custom fonts, changing letter/line spacing and adjusting colours. Perfect for keeping in line with your business’ branding. If you aren’t a fan of the cliché templates that the above too apps have to offer, then Phonto will give you the creative freedom to make adjustments without the unneeded extras of a template library and social/remixing platform.

The app is free for iOS and Android users.

 

PicLab

If you’re after an app that offers a little bit of everything, or you have a Windows Phone, PicLab is a great option. With filters and creative overlays, you get the toolkit of both VSCO/Snapseed and Over/Studio Design at your disposal. Whilst the template library on PicLab is significantly smaller and not as customisable, there are plenty to choose from and use. Unlike the other photo editing apps, PicLab also has a collage creator built in. Allowing you to arrange multiple photos into a social media friendly single image. PicLab will export its images with a watermark, unless you pay to remove it.

Winner: best all-rounder and best (only) for Windows phone

Which Social Media Platform Suits Your Business?

The social media game is no longer as simple as Facebook & Twitter. With technology constantly changing, users demanding greater connectedness and online businesses looking to evolve; we now face the issue: which social media platform (out of the many that there are) is right for me?

Whilst the list of social media platforms could go on forever, I want to keep it short and informative, outlining the pros and cons of the top 6 social media networks for businesses. I’m a fan of lists and tables, so here they are:

Facebook

Pros

  • Ability to reach a large audience – Facebook has over 1 billion users
  • Easy and effective tool for relationship building – customer interaction, brand loyalty
  • Easy measurability
  • Interactions often have a snowball effect (potential to go viral)
  • There’s a variety of paid marketing tools available
  • Different levels of targeting available
  • Increases website traffic

Cons

  • Difficult to identify ghost and fake users
  • Time requirements – potential high workload to maintain a Facebook page
  • High amounts of spam/irrelevant content
  • Ineffective for B2B – Facebook is designed primarily for socialisation
  • Little control over platform
  • Vastly varying conversion rates
  • Ad targeting has the potential to go to the wrong demographics

Tips

  • Add a CTA in your cover photo
  • Customise your Facebook page with apps, and organise the tabs to suit you
  • Promote both lead-gen and non-lead-gen content (healthy balance between advertising and socialising)
  • Monitor and respond to comments quickly
  • Promote the page (in both free and paid ways) to get more likes

 

YouTube

Pros

  • YouTube users are loyal, frequently visiting and spending time on the site
  • Customisable interactive content such as cards are available to complement the video
  • Very little content restriction, allowing free reign on ideas (keep in mind Copyright etc.)
  • Videos aren’t restricted in length
  • Sharing videos is easy for users
  • Affordable advertising through Google

Cons

  • Easy to lose viewers to the competition (suggested videos may show your competitors’ content)
  • Videos need to be marketed in order to be seen – organic growth is possible, but potentially difficult
  • Risk associated with posting content – it will either thrive or fail
  • The YouTube community is full of negative reviews and comments
  • Be warned – viewers may like the video, but not you or your value proposition
  • Lack of channel customisation
  • Targeting relies on accurate tags, which may be grouped with unrelated content
  • Users have short attention spans

Tips

  • Constantly upload new videos
  • Get interactive with viewers
  • Create effective titles
  • Utilise categories and tags
  • Include CTAs
  • YouTube is about content, don’t blatantly advertise or self-promote
  • Consider collaborations with other YouTubers

 

Twitter

Pros

  • It’s the second largest online social network
  • Events happen in real time – all content being posted as it happens
  • Paid advertising available
  • Affordable pricing structures
  • It’s easy to build your audience/follower base with the right posts
  • You have the potential to go viral
  • Twitter is a very open community, and promotes discussion (both positive and negative)

Cons

  • Network has stagnant growth, and continues to decline due to lack of understanding (eg. How do I use Twitter?)
  • Twitter is full of spam and bot automation
  • Occasionally, targeting may reach the wrong audience
  • There is so much content posted every minute, there’s a high likelihood of your content (paid or not) getting lost
  • Limited reporting features and tools
  • The network isn’t suited to all users (and therefore not all businesses)
  • Difficult ROI tracking

Tips

  • Keep it short and sweet
  • Use powerful visuals
  • Incorporate relevant hashtags (don’t use too many)
  • Ask questions and run polls
  • Retweet and reply to relevant Tweets
  • Avoid automation

 

Instagram

Pros

  • Simple, easy to use platform
  • Instagram is a relatively positive social network
  • Businesses are easily contactable with business profiles available (in settings)
  • Business profiles have access to insights and measurability reports
  • Paid solutions are available which include targeting options and visible/actionable CTAs
  • Instagram is a visual network – making it easy to build your brand identity and showcase products
  • It’s a fast growing platform
  • Location tagging and hashtags allow greater reach

Cons

  • Instagram algorithm means organic posts from businesses are likely to get lost
  • Large budgets may be needed to ensure your content is visible
  • Being a “business” on a photo sharing “social” network may not suit your business depending on your industry
  • Minimal room for additional content – captions don’t allow links and shouldn’t be too long
  • Sending people to specific locations can be difficult due to the inability to add links in captions
  • It’s easy for brands to forget purpose of Instagram (and get consumed by the social aspect of the app)

Tips

  • Show what you do in a creative way
  • Try Instagram Stories
  • Take followers behind the scenes
  • Incorporate relevant hashtags (don’t use too many)
  • Collaborate and mention/tag others
  • Build anticipation and offer exclusivity

 

Pinterest

Pros

  • Targeting – skewed towards females
  • All boards are public
  • Long half-life of pins
  • No need to leave comments to engage with others
  • It’s a visuals based network like Instagram – making it easy to engage with users
  • Allows for market research (upcoming trends)
  • Easy to drive traffic to external sites
  • High conversion rates
  • User base steadily growing

Cons

  • Target audience may be too specific
  • Copyright issues everywhere
  • Not business oriented
  • The original content has the potential to be lost after constant pinning
  • Difficult to automate
  • Requires a large amount of content to get noticed
  • No control over the path of your content – it may be used/pinned in ways that conflict the business

Tips

  • Content is more likely to be shared if it has more colours
  • Red images get more repins than blue images
  • Best image ratio is 2w x 3h
  • Brand images without faces receive 23% more repins
  • Don’t use it for self-promotion

 

LinkedIn

Pros

  • Isn’t overly cluttered – the network has specific purposes
  • Precise targeting – main user base is business professionals
  • Depending on the campaign/business, it may be the “perfect match”

Cons

  • Inactive community
  • There is spam throughout site, and there are plenty of… odd… individuals who use the site for different purposes
  • High advertising costs
  • Low click through rates

Tips

  • Plan your campaign carefully – ensure that this is the right audience
  • Keep profile up to date with as much relevant information as possible
  • Post updates and articles regularly

 

Social media services like Snapchat are also worth mentioning, but I’ll outline whether or not you should set up Snapchat for your business in a later post.

Have questions? Please leave a comment below, or contact me using the contact form.

 

How to Unleash the Power of Social Media Hashtags

If you haven’t already stumbled upon the handy trick of adding to hashtags to your social media posts, now’s your chance to potentially boost your page’s views, follows and clicks. Hashtags have become a part of modern language, with almost everyone understanding what they are and how to use them.
Here’s a quick resource on how to use them effectively on your business’ social media pages.

What do hashtags do?

Hashtags are essentially a form of categorisation, which allows social media users to search for content they are interested in. This makes discovering new and related content easy, and are an effective way for businesses to reach new customers.

What do they look like and how do I use them?

Hashtags turn select words into publicly searchable links. To start posting posts with your own hashtags, it’s as simple as adding the pound (#) sign in front of the word you would like to hashtag-ify.
In case you aren’t entirely sure what a hashtag should look like, here’s an example: #australia and #ilovecupcakes

These hashtags are clickable, and will take users to a page/screen which displays all publicly available posts with the same hashtags. See the example scenario below for more info on searching hashtags.

Who can see and search for hashtags?

As long as your social media page/account is public, anyone can find your content based on the hashtags you use.

How many hashtags can I use?

On Instagram, you are limited to 30 hashtags per post, and with Twitter, well you have 140 characters – so hashtag sparingly.
However, there is a hashtag etiquette on how and when to use hashtags, I’ll outline them below.

What are the do’s and don’ts of hashtagging?

The rules of hashtags are pretty much universal, and the following tips are almost considered gospel to many social media fanatics:

Do’s

• Research your hashtags – are they popular? Who uses them? Are they suitable to your business?
• Use short, concise and specific hashtags
• Use hashtags sparingly (3 to 5) for the best engagement
• Use hashtags that relate to the post
• Brand your hashtags eg. #companyname (but don’t go overboard)
• Use hashtags for competitions, live events and web events

Don’ts

• Use long hashtags which string multiple words together
• Fill your post with #lots #of #hashtags #like #this
• Use hashtags that aren’t related to the post, including posts like #followme #followback
• Use hashtags that have negative connotations/posts attached to them (eg. Sexually explicit photos)
• Use overly popular hashtags – your post will most likely get lost (eg. #love)
• Use hashtags that belong to other brands
• Use unknown acronyms

Examples

Scenario – how to search for posts with particular hashtags

Let’s say I’m looking for birthday cake ideas, and am really wanting some visual inspiration. All I’d have to do is open the Instagram app (for example), press the search tab, and search for #birthdaycakes. Now, I’m able to view all photos with the hashtag #birthdaycakes as long as the user accounts were public.
I could even be more specific, and search for something like #boysbirthdaycakes, depending on what hashtags people are using.

Example posts with hashtags

Take a look at this #adorable new #puppy

Did you know that #Facebook was #founded in 2007?

A great thanks to everyone who attended my birthday party! #sweet16 #birthdayparty #bffs

A few tips

• Some hashtags have multiple meanings, and may have NSFW (explicit) photos and posts attached to them.
• Hashtags aren’t just Instagram and Twitter related – many other social media networks use them! So if you see them appearing on different sites, you know hashtags are available to use.

Why Your Business Needs A Website

Whether you’re running an enterprise, looking at starting a small business or you’re working from home, having a website is no doubt a must. With over 21 million Australians alone connected to the world’s largest network, you too can take advantage of numerous opportunities available online. Below is a list of reasons your business (or even hobby) needs a website:

  • It’s an almost “free” method of advertising. By simply existing online, you can create brand awareness. With the right SEO tools and knowledge, you could be appearing on the first page of Google (based on what your potential customers are searching).
  • Your website is accessible 24/7. The internet never sleeps, and a website allows you to market to potential customers easily outside of business hours. Online chat software also allows you to have instant and direct contact with people browsing your website.
  • You are able to provide as much information to your customers as you want. It can be hard conveying large amounts of information to people in a busy environment – your website allows you to provide countless resources to customers without limits, allowing them to understand in their own time, at their own pace.
  • You can make it your own & develop your business’ unique brand without limitations. Unlike social media, your website has no set template – the colour scheme, layout and content is all yours.
  • Online tools make it possible to capture data and statistics that you are otherwise unable to acquire. It’s hard to track how long a customer is in your store, what they were interested in, and where they came from – but online that’s not the case. Analytics software, such as Google’s free “Google Analytics” allows you to record and analyse in-depth visitor data, which can be used to improve your website and customer experience.
  • It shows that you’re serious and establishes credibility and customer confidence. To run a business and not have a website in the 21st century is unheard of.
  • It’s very cheap to maintain and make changes to. Web hosting can be as cheap as $3 a month, and with Content Management Systems (CMS) such as WordPress, you can make content changes yourself in a matter of minutes.
  • It is an essential for businesses without a store – this IS your front of shop. It’s a no brainer – but if your business is a digital business, having a website is non-negotiable.
  • Websites allow you to accept payments online. Shopping is no longer limited to physical stores, and you could be reaching customers nation-wide, not just in your city/suburb. There’s also no overhead costs!
  • There are basically no limits (within reason). Seriously, with the right tools, almost anything can be achieved!