So you’ve got a Facebook page, with a few hundred, or maybe even a few thousand likes, but you can’t understand why no one is interacting with your posts. You post frequently, you share your Facebook page with your friends & there’s a link to it on your website – but still, nothing.

 

What’s going on?

Well, Facebook has adjusted the way they show content in your news feed (again). The social media giant is frequently experimenting with what we see and what we don’t see, and unfortunately, business pages are often the ones to suffer. Whilst these changes have been gradual over the past few years, with the growing popularity of Facebook for Business, many page admins are complaining about their lack of organic reach.

Research conducted by Agora Pulse, shows that some industries may only have an organic reach of 7.58%, which is incredibly low. In 2012, Facebook stated that only 16% of fans see posts from a page. When you’re relying on Facebook for organic traffic, these statistics are a little concerning.

 

What’s their reasoning behind it?

According to Facebook, there are two main reasons.

  1. There’s just too much content on Facebook. With growing friendship circles, and increasing page likes – it’s impossible to show Facebook users everything. The competition is high, and if your content isn’t a strong competitor, then it most likely won’t even be shown in your fans’ feeds.
  2. Facebook actively curates posts. Building on the point above – not everything can be shown, so Facebook’s solution is filtering out the irrelevant and highlighting the relevant. With constantly evolving algorithms, users will be shown content that they’re most likely going to enjoy, favouring high quality posts. Everything else simply gets pushed to the bottom.

 

So is there any way of my content being shown?

Yes – and there are quite a few ways to make sure your page’s content is making its up into people’s newsfeeds.

  • Post at the right times
  • Test posting frequency
  • Publish videos
  • Get interactive
  • Set a budget (boost posts)

My advice? Boost your most important posts. Target who you want to see the posts and set a budget, whether it’s $20 or $100.

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