Whether you’re running an enterprise, looking at starting a small business or you’re working from home, having a website is no doubt a must. With over 21 million Australians alone connected to the world’s largest network, you too can take advantage of numerous opportunities available online. Below is a list of reasons your business (or even hobby) needs a website:

  • It’s an almost “free” method of advertising. By simply existing online, you can create brand awareness. With the right SEO tools and knowledge, you could be appearing on the first page of Google (based on what your potential customers are searching).
  • Your website is accessible 24/7. The internet never sleeps, and a website allows you to market to potential customers easily outside of business hours. Online chat software also allows you to have instant and direct contact with people browsing your website.
  • You are able to provide as much information to your customers as you want. It can be hard conveying large amounts of information to people in a busy environment – your website allows you to provide countless resources to customers without limits, allowing them to understand in their own time, at their own pace.
  • You can make it your own & develop your business’ unique brand without limitations. Unlike social media, your website has no set template – the colour scheme, layout and content is all yours.
  • Online tools make it possible to capture data and statistics that you are otherwise unable to acquire. It’s hard to track how long a customer is in your store, what they were interested in, and where they came from – but online that’s not the case. Analytics software, such as Google’s free “Google Analytics” allows you to record and analyse in-depth visitor data, which can be used to improve your website and customer experience.
  • It shows that you’re serious and establishes credibility and customer confidence. To run a business and not have a website in the 21st century is unheard of.
  • It’s very cheap to maintain and make changes to. Web hosting can be as cheap as $3 a month, and with Content Management Systems (CMS) such as WordPress, you can make content changes yourself in a matter of minutes.
  • It is an essential for businesses without a store – this IS your front of shop. It’s a no brainer – but if your business is a digital business, having a website is non-negotiable.
  • Websites allow you to accept payments online. Shopping is no longer limited to physical stores, and you could be reaching customers nation-wide, not just in your city/suburb. There’s also no overhead costs!
  • There are basically no limits (within reason). Seriously, with the right tools, almost anything can be achieved!

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